A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design.
A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design.
A core responsibility of the designer's job is to present information in a way that is both accessible and memorable.
A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design.
A core responsibility of the designer's job is to present information in a way that is both accessible and memorable.
Graphic design has become essential to each and every aspect of business. Marketing uses graphic design to create ads for print, online and video platforms, promotional flyers and e-books, websites, brand logos and other assets. Even internally within a company, graphic design can have a substantial impact on how presentations, proposals and other material is received.
Great graphic designers are more than just artists. While each individual will have their own area of expertise, designers often combine elements of creativity, software expertise, art theory, web design, communications skills and other skills. They will be able to explain the “why” behind their design choices and how each decision and element could impact how the message is received by the audience.
Working with a freelance graphic designer brings with it a number of advantages. Small businesses often aren’t able to have that kind of specialized, in-house resource and can’t afford the long-term cost of working with a big design agency.
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